AMD is ‘Undershipping’ Chips To Keep CPU, GPU Prices Elevated
An anonymous reader shares a report: As the PC industry flounders, Intel suffered from such disastrous sales last quarter that it instituted pay cuts and other extreme measures going forward. AMD’s client PC sales also dropped dramatically — a whopping 51 percent year-over-year — but the company managed to eke out a small profit despite the sky falling. So why aren’t CPU and GPU prices falling too? In a call with investors Tuesday night, CEO Lisa Su confirmed that AMD has been “undershipping” chips for a while now to balance supply and demand (read: keep prices up). “We have been undershipping the sell-through or consumption for the last two quarters,” Su said, as spotted by PC Gamer. “We undershipped in Q3, we undershipped in Q4. We will undership, to a lesser extent, in Q1.”

With the pandemic winding down and inflation ramping up, far fewer people are buying CPUs, GPUs, and PCs. It’s a hard, sudden reverse from just months ago, when companies like Nvidia and AMD were churning out graphic cards as quickly as possible to keep up with booming demand from cryptocurrency miners and PC gamers alike. Now that GPU mining is dead, shelves are brimming with unsold chips. Despite the painfully high price tags of new next-gen GPUs, last-gen GeForce RTX 30-series and Radeon RX 6000-series graphics cards are still selling for very high prices considering their two-year-old status. Strategic under-shipping helps companies maintain higher prices for their wares.

Read more of this story at Slashdot.

By admin