Google pushes ahead on Privacy Sandbox | Nielsen touts proprietary plans for cross-site measurement

Google pushes ahead on Privacy Sandbox | Nielsen touts proprietary plans for cross-site measurement

Privacy Beat

Your weekly privacy news update.

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PLATFORMS AND PRIVACY 

Google pushes ahead on “Privacy Sandbox” with quarterly timeline; not embracing competitors’ identity ideas

Google pushed ahead with new disclosures about its plans to impose its own imprint on continuing to target advertising amid new privacy laws and the abandonment of so-called “third-party cookies.” It unveiled a visual timeline, making it clear that it will push on FLoC and other “Privacy Sandbox” moves rather than embrace identity schemes proposing by competing ad-tech companies.

Meanwhile, warnings by Facebook that its ad business would suffer from Apple privacy moves were not evident in its quarterly report of booming ad sales.  But Facebook did warn of a growth slowdown in the third quarter. Links explain: 

PERSONAL PRIVACY 

Privacy Beat will be on vacation next week (Aug. 6) 

We bring together support you need to approach compliance with CCPA, GDPR if needed, and future privacy legislation as it emerges.

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NIELSEN AND IDENTITY MANAGEMENT

Nielsen unveils proprietary plans for cross-site measurement of ad views with multiple identifiers

A year after signaling plans to do so, Nielsen announced this week its entry into the identity-management sweepstakes for advertising effectiveness measurement — without using so-called “third-party cookies”.  Because of its status as a premium ad-industry measurement firm, Nielsen’s ideas for how to collect user data in a way that respects privacy laws will be much watched. 

AD TECH 

CALIFORNIA PRIVACY 

Is ad industry still trying to avoid having to apply easy consumer browser privacy preference signal across all sites?

As it has done in the past, the U.S. advertising industry continues to put pressure on California privacy regulators.  The latest is a letter to Attorney General Rob Bona, reported by MediaPost’s Wendy Davis, that asks Bona to back off his interpretation of the Global Privacy Control (GPC) browser extension. Bona’s office says a consumer’s expression once with the GPC flag has to be respected by all data extractors. Advertisers beg to differ. This is in the face of advice from law firms to get over it and start respecting with GPC signaling.  How long before litigation begins over this? And what if the ad-tech and ad industries lose? 

STATEHOUSE BEAT 

ANTITRUST 

FTC AND PRIVACY

VACATION! Privacy Beat will not publish on Aug. 6 

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BIOMETRIC PRIVACY 

Labor, justice, privacy group names Amazon biometric devices in FTC appeal

A coalition of 48 labor, economic justice and privacy advocates — Athena — is asking the U.S. Federal Trade Commission to crack down on so-called corporate data surveillance, and its first project is to oppose Amazon’s collection of biometric data via its in-home devices. 

WASHINGTON WATCH 

AMAZON AND EU PRIVACY 

GLOBAL PRIVACY 

UPCOMING EVENTS 

QUOTE OF THE WEEK

With myths about consent, anonymity and self-regulation, it’s time to find privacy solutions that work, Berjon argues

  • The following is an excerpt from a personal blog post by Robin Berjon, who’s “day job” is to be in charge of data governance at The New York Times. He has a background developing standards for the World Wide Web Consortium and writes frequently (and personally) on identity, privacy and advertising. In this July 21 blog post, Berjon talks about privacy and consent, myths about anonymizing data and industry self-regulation. He then concludes:

“The way I see it, we have a pretty straightforward choice. We can keep loudly blustering that doing more of exactly what we’ve done for the past two decades will somehow magically lead to different outcomes, or we can actually bite the bullet, whether we like it or not, and find solutions that actually work.

“Detractors often depict privacy work as being “ideological.” If believing that people shouldn’t live in fear of their tech betraying them is ideological, I’ll take it. But there’s a purely profits-driven consideration if that’s what you want: people don’t want to be recognised across contexts, and trying to force that to happen is an arms race against users which you’ll eventually lose.

“I know that these are not easy changes. We have yet to scale a business model that does not rely on advertising (subscriptions are highly reliant on it), and much of advertising has, for a while, been privacy-hostile. Changing that is a big reinvention. But we need to reform data and advertising, despite the complexity and the risk, because it’s the only discernible path forward that has any sustainability to it.

“So with this in mind, I’d like to suggest that we stop wasting time revisiting the failed strategies of a broken system, and instead invest in making it work. There’s no path forward listening to privacy denialists and not much in the way of facts to back them up — so let’s stop pretending bullshit should have a seat at the table.”

ABOUT PRIVACY BEAT

Privacy Beat is a weekly email update from the Information Trust Exchange Governing Association in service to its mission. Links and brief reports are compiled, summarized or analyzed by Bill Densmore and Eva Tucker.  Submit links and ideas for coverage to newsletter@itega.org

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