Configure-price-quote (CPQ) is the process by which a vendor of products or services ascertains how to meet a customer’s needs, configures a customized solution to meet those needs, and tells the customer how much that solution will cost to construct and deliver.

The eponymous three-stage process breaks down as follows:

Configure: All manner of products and services can be customized these days, from computers and cloud computing services to cabinets, cars, conveyor belts and more. Customers (and sales staff) may need help navigating the many options available for customizing a product or service, as well as the ways in which a choice for one facet of customization may restrict or open up options for another.

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